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ServicesWebsite Competitive AnalysisSick and tired of having the worst-looking, least-effective web presence in your industry? If you find yourself looking at your competitors' web sites and saying, "Why don't we have something like that?" ...or if you know you need a web site but aren't clear what it should look like, you'll benefit from a Website Competitive Analysis. A Website Competitive Analysis is simply an exhaustive scorecard which analyzes your competitors' sites feature-for-feature with an eye to usability, marketing effectiveness, navigation, branding, content, flow, and look-and-feel. The result of the Analysis is a list of the "best of breed" features that your competitors are using, plus a list of pitfalls to avoid. These lists, in turn, become a checklist toward the creation of a new web site — your web site — which will match or beat the competition, feature-for-feature. Search Engine & Promotion StrategiesClassroom Format — Due to the rapidly-changing nature of search engine technology, it is impossible to guarantee search-engine positioning for any web site. All the same, there are techniques which can make the difference between being ranked in the top 50 hits and being ranked somewhere around hit number 392,765! Using up-to-date courseware, we explain search engines, meta tags, text placement, doorway pages, the drawbacks of using frames, user-agent detection with CGI, and give examples that illustrate how search engines rank pages. We also discuss the pros and cons of using automatic submission services. |
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Instruction $400/day (7 hours) or $80/hour
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